OTHER

Xerius

Objective

With the launch of its “pensioenbuddy”, Xerius helps entrepreneurs understand how to invest their money in a supplementary savings plan for their retirement. But how can this new feature be made known?

Our solution

For this project, five entrepreneur influencers used Xerius’ “pensioenbuddy”, sharing their experience on Instagram and LinkedIn with different tones and approaches. A video was also published on the client’s website and LinkedIn, with cross-media coverage on the website of Le Soir.