As part of Optic 2000’s summer campaign, four influencers were recruited to present the different eyewear collections available in stores. Through the concept “A Day with Optic 2000”, they shared moments from their daily lives, showcasing the versatility of the frames in various contexts — from sports to work, and even during a sunny lunch break. In addition, they offered their followers an exclusive promo code, encouraging visits to Optic 2000 stores to benefit from special discounts.