For this campaign, the purpose is to raise awareness of the Woolsocks application in the Belgian market and increase the app's download.
OBJECTIVE:
Wave 1: Attract an audience to participate in Amazon Prime Big Deal Days and download the Woolsocks app.
Wave 2: Encourage users to download the app and utilize the new functionalities of fast-moving consumer goods (FMCG) products.
TARGET AUDIENCE: Influencers with a specific focus on discounts, savings tips, coupons, financial saving advice, new apps/technologies, lifestyle....
LOCATION: Belgium
TIMING: October - November 2023
FORMATS: IG Story, IG Réels, Tiktok