As part of Optic 2000's summer campaign, four influencers were enlisted to showcase the various eyewear collections available in-store. Through the concept 'A Day with Optic 2000,' they shared their daily lives, highlighting the versatility of the frames across different settings—from sports to work, and even during a sunny lunch break. Additionally, they offered their followers an exclusive promo code, encouraging visits to Optic 2000 stores for special discounts.