TOURISM
CITY OF BRUSSELS
Objective
Despite COVID-19, young people continue to go out while respecting the rules, but many seniors feel lonely. Through influencers, we brought these two groups together: encouraging responsibility among young people while supporting seniors.
Our solution
For the #BXLove campaign, we selected 15 influencers (10 on Instagram and 5 on TikTok) to support elderly people by communicating through phone calls, postcards, and safely distanced meetings.
REACH
200
E.R
12
IMPRESSIONS
350
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