PUBLIC HEALTH

Coronalerte

Objective

As the COVID-19 health situation continued to worsen, a recently launched application by Coronalert was looking for an effective and rapid strategy to encourage people to download the app. The client’s objective was to maintain steady growth in the number of downloads.

Our solution

Efluenz developed an influencer marketing strategy to raise awareness of the application, its features and its usefulness in detecting COVID-19 cases and slowing the spread of the virus.

Twenty-four influencers were invited to take part in the campaign and were asked to explain the personal reasons why it was important for them to download the app and help stop the spread of the Coronavirus.