Promote the Woolsocks app in Belgium and increase the number of downloads. The goal was to attract users to participate in the Amazon Prime Big Deal Days by downloading the application.

The Woolsocks promotion campaign mainly used Instagram and TikTok, with seven influencers selected for their ability to inspire a budget-conscious lifestyle. TikTok was chosen for its virality, while Instagram Stories and IG Reels videos engagingly showcased the benefits of the application.