ESN
Objective
The ESN campaign aims to highlight the benefits of vaccination for public health by emphasizing its effectiveness and its role in preventing diseases. It seeks to spark discussions and debates to raise public awareness and address doubts, while sharing reliable and positive information to strengthen trust and combat misinformation.
Our solution
Two vaccination awareness campaigns were launched in France, Italy, Romania, and Bulgaria. The first focused on HPV vaccination for cancer prevention, while the second emphasized childhood vaccination before the school year to support collective protection.
Both campaigns used Instagram and TikTok, featuring stories and videos that encouraged positive discussions about vaccination.
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2
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