FAMILY

Lilliputiens

Objective

Lilliputiens partnered with Efluenz to increase brand love and generate interest in the brand’s products ahead of the major gift-giving periods: Saint Nicholas in Belgium and Christmas in France. Efluenz was tasked with identifying the brand’s perfect partner.

Our solution

For our campaign, we engaged 12 influencers (6 in Belgium, 6 in France) with two distinct creative concepts. Each influencer was briefed and supported throughout the campaign, covering all aspects including content, hashtags and interactions with the audience.