SKINCARE & BEAUTY

Uriage

Objective

The objective of this campaign was to promote the full range of Uriage anti-blemish products, the Hyseac 3-Regul+ series, through a series of engaging videos broadcast on TikTok.

Our solution

TikTok was used to promote Uriage’s Hyseac 3-Regul+ series to the younger generation. Three Generation Z influencers were selected for their expertise in skincare and beauty. TikTok was favored for its longer video format, allowing the products to be presented in detail.