Through the events that have been happening over the last year, the world has once again showed us the importance of social media. People have come together in a way that was rarely seen before; indicating that some things need to change immediately. Nowadays, influencers are the main channel raising awareness on socially important topics and seeking for aid to shift the attitudes and habits of humanity. We have been trough a lot; from #blacklivesmatter and US elections to Coronavirus outbreak and the local #zorgvoorlicht support. What is the role of influencers and what means they are going to use in shaping our society?

With Coronalert, you protect yourself and others. Who were you in contact with the day before yesterday? And the days before that? Who were all those people you were on the train with? Or on the bus, the subway, in a cafe or on the beach? Often you don’t even know them personally. And yet any close contact is a risk.

Where to begin and how to distinguish your brand among many others? Influencer marketing is not a surprise anymore and it requires going an extra mile in planning its strategy. Choosing your representative influencer based on the number of followers is so yesterday. Here is why we come to give some advices on what should be considered in order to achieve more performative outcome.

Sustainable lifestyle. It is no longer ‘just a trend’, it has become an essential lifestyle for many of us. In this style of living conscious consumption is also included. In recent years, the focus on conscious and sustainable purchase has risen remarkably and this essential lifestyle has a clear impact on brands too.

Who knew LinkedIn could ever be an avenue for B2B marketing! Well, welcome to 2020, while it’s had its pitfalls at least in the marketing space this is one thing we can all appreciate. Besides the opportunities it presents to land a good job, LinkedIn also provides its users with an avenue to share their expertise within their industry; through storytelling. Business leaders, both established and start-ups, are using this space to market themselves and their services.

Summer is over and if anything positive, besides keeping us all safe, has come from the lockdown measures, its definitely an appreciation for the seemingly finer things we take for granted by being out and about. Who better than some of Belgium’s amazing influencers, to help us see this clearly; on our mobile phones. Through some amazing campaigns, powered by Efluenz and brands who have our relaxation needs at heart, we have been exposed to the endless possibilities of fun and relaxation that can be enjoyed within the safety of our small bubbles.

Shopping during Covid-19? Somehow the activity that brings delight to many under normal circumstances seems to be rather daunting now, with the fear of catching the virus in public places and strict safety measures in place. However, believe it or not, you can enjoy your retail therapy and be safe at the same time. Wondering how that is possible? Instagram influencers will show you how!

As a leading social media platform, Instagram is on top of its game when it comes to dropping new updates and features that take the virtual world by storm. With constant innovation at its forefront, the creative brains behind the app have amazed the users since its inception, contributing to its massive popularity today. And now all eyes are on its latest addition: the Instagram Reels, a feature that lets users create short and fun video clips to share with friends, followers, or even the world.

Influencer marketing is that subtle blend of marketing and PR. Think of it this way; why go about telling people how great you are when you can get someone that looks like your target audience to speak on your behalf. Gone are the days where people and brands relied heavily on celebrities to make their products and services popular.

With more than 800 million users and 2 million advertisers, an 80% increase in the number of video views from one year to the next and with a number of videos produced on the platform that has quadrupled over the last year, Instagram is one of the most popular social networks. It’s the realm of stories, photos and videos, hashtags, filters and followers. How many followers do you have? Want to be an influencer of your community, have more followers and be mentioned among the best IG accounts of 2020? Start working today. Here are seven tips to get more followers on Instagram.

Once you set up the right LinkedIn profile picture that gives an excellent first impression, associates will see your educational / career background in a much more positive way. And that is worth trying, isn’t it?

The main reason for having a clean feed is to gain visitor’s attention within the seconds. When an influencer has a consistent content, people associate one with her/his name and therefore, the upcoming photos are recognizable easier. The past has proven that Instagram users find consistency very calming and that is what majority is looking for when deciding to follow a new profile.

It’s been a few rough weeks for all of us, especially for the brands and companies that had to stop their activity. Luckily this was not the case for Efluenz. However, we knew that we needed to adjust our way of working to these unusual circumstances and it’s fair to say that we succeeded!

Numbers don’t lie: Tiktok is the fastest growing social media app. Over the last few years the app has been downloaded 1,5 billion times, which makes it the third most downloaded non-game app in 2019 – left behind exclusively by Whatsapp and Facebook messenger. Yes, you read it right – Tiktok is ranked ahead of Facebook, and even Instagram.

Some may think that influencer marketing is outdated, but for a great skeptics’ disappointment, this marketing strategy isn’t going anywhere any time soon. On the contrary – it has extended its features holding great potential in the market. Note these insights next to your new year business resolutions and keep a track on it – being first means slicing the biggest part of the cake.

Including Influencer marketing in your campaign strategy can have a big impact in your business results. It improves your brand awareness, drive traffic to your website, increase your client’s trust and ultimately, your sales.

Big changes are about to cross the road of social media giants, separating marketers into two different camps. This time the debate is directed to the plan of hiding like counts on Instagram. Having the pilot trial that was launched in early April, the train of trials raised its acceleration. Moreover, a few weeks ago, a spokesperson of Facebook confirmed considering this option as well. So, let’s take a closer look what are the expectations from this process and feedbacks from the affected users.

The possibility to have augmented reality filters on your story has been there for some time now. Instagram just took it to the next level! Now you can start creating your own filters!

Handling a full influencer marketing campaign can be very tough for companies – dealing with influencers pricing, content creation, reputation and results can take a lot of time. Influencer marketing agencies can benefit all business that do not have either the time or the skills to manage a successful campaign.