Influencers explored the Ice Boliday collection by choosing their favorite watch. They took part in the “Mix & Match”challenge, creating summer looks such as Garden Party Chic and Casual Summer Look, highlighting the watches for every occasion.

As part of the “24 Hours of Summer” concept, they demonstrated how the watches fit into their everyday outfits, inviting followers to share their own looks and tag @icewatch, while also creating polls to generate feedback and engagement.