Influencer campaigns in B2B Marketing strategies

Including Influencer marketing in your campaign strategy can have a big impact in your business results. It improves your brand awareness, drive traffic to your website, increase your client’s trust and ultimately, your sales.

Why is it that important to target LinkedIn in B2B campaigns?

LinkedIn is a platform meant for professionals who want connect with people in their business industry, and ultimately increase their visibility within their professions. Differently from instagram influencers, where the approach is more visual, LinkedIn influencers belong to the top-level executives or industry experts who are followed by relevant people within their industry.

This means that if you are looking for launching Influencer Campaigns and you want to have B2B approach, it is more logical to search influencers to collaborate on LinkedIn instead of Instagram. This will give you a competitive advantage as a business.

Following that trend, we set a few tips which makes it easier for you to find the most relevant influencers:
  1. You must define your criteria before starting the search for influencers. Make sure they are relevant to your business and your clients.
  2. The target group of the influencer needs to be the same as yours.
  3. The chosen influencer must be active on linkedIn and have a good engagement. Make sure people are genuinely involved with their publications
  4. When you reach out to them, personalize your message and demonstrate your interest in their opinion leadership, rather than asking to collaborate right away.

How to make a successful B2B Marketing strategy?

A well-thought Marketing strategy is key if you want to have a successful campaign. What exactly is a good B2B marketing strategy? It actually is the approach to plan and to achieve your business goals through marketing initiatives – this is certainly not a simple task.

First and foremost, you need to figure out what your buyer actually wants.Before you can understand what your buyer wants, you need to spend time to get to know him and do an in-depth research. Ask yourself some questions like: What inspires my client? What is the solution they hope for? And, what challenges do they need to face daily?

Secondly, you need to set a goal. This can be very wide, from generating more brand awareness, to sales for your brand. The most important thing where you need to think about when you search for your goal, is that it needs to be realistic. After this, it is time to think about an execution plan. In this plan, you need to include which type of content you want to publish (blogposts, videos, social posts), in which platform and where you are going to share it. Your execution plan should look like a content editorial calendar in order to succeed in your campaign.

The last step is to produce content. It is very important that this is valuable and attractive because it is responsible for attracting visitors. But, just creating content is not enough anymore today, so you need to create trustworthy and great quality content that people are craving for. That is storytelling from smart partnerships with opinion leaders from linkedIn within your sector will be a key factor to determine the success of your B2B Influencer Marketing campaigns.


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