Lilliputiens partnered up with Efluenz to increase brand love and drive interest in the brand’s products in the run-up to major gifting periods: St Nicholas’ Day in Belgium and Christmas in France. Efluenz was tasked to identify the perfect mom bloggers that represent the core customers of Lilliputiens.
- Curation of 12 influencer profiles (6 in Belgium and 6 in France)
- Development of the creative concept for each country: “Sibling Love” in France (to highlight the versatility of Lilliputiens products that can be used across all ages) and “Their toys are my design tricks” (to showcase the exceptional style of Lilliputiens toys that can be easily integrated and style up any home design)
- All influencers received clear staging guidelines per content creation and were briefed continuously during the campaign.
- 360° approach to all the campaign aspects: content, hashtags, posting time and interaction suggestions with the audience.
Let's talk facts
At the end of the campaign total 100 K impressions and 11 K Likes on the posts were generated among all the influencers. The average ER of the campaign totaled at 6,5% (5 times higher than regular retail ER worldwide) while the ER on reach was at 15,8%. The stories of the campaign were viewed in total 180 K times with the average View Rate of 20% per influencer.