For this campaign with Westtoer, we launch a campaign to promote the belgian coast, brought awareness and consideration to Westtoer & show different activities
TARGET AUDIENCE: F/M 18-50, Wallonia & Flanders, Young people, families
TIMING: Summer/Autumn 2022
FORMATS: IG story, IG reel, IG post
We chose Instagram platform due to its extended content possibilities (stories, posts, reels) and the age group of target audience (18-50 yo).
In order to cover the audience from the french part of Belgium, we selected influencers from Wallonia and brussels. The goal was to promote the belgian coast to the french speaker.
The most trending format that allows to easily consume the content and receive a message within few seconds.
Announcement of the departure to the Belgian coast, sharing of the highlights of the visit to West Flanders and feedback on the experience - sharing impressions and feelings after the visit.
Sharing the highlights of the trip. Highlighting the activities carried out during the trip. And also shares practical information about staying in West Flanders.
Let's talk facts
We have so far achieved an exceptionally good reach (188 000 people) for the two waves with only 4 influencers.
This campaign recorded a large number of interactions. The mention "the.coast" and the #lelittoral, #lieuxepoustouflants" were clicked 503 times. This shows that the respective audiences were interested in the content and content presented by the influencer.
The 'view rate' indicates the percentage of people viewing the whole story. Here, with our 4 influencers, we achieved an above-average percentage (17%) compared to the average (7.2%). This indicates that the audience wants to know more and is interested in the content.
The content delivered varies from influencer to influencer, and that is precisely a strong asset.
The influencers themselves would not have done these activities of their own accord, and are happy with the discoveries, and new experiences.
How did we do it?
TELL ME YOU HAVE A GREAT TIME WITHOUT TELLING ME YOU HAVE A GREAT TIME
Online & Ofﬂine experience
Inﬂuencers went to the belgian coast and tried different thematic activities during their stay :
- Nostalgia: (Relive a dear moment that occurred when they were younger).
- Nature & tranquility: in search of land and fresh air. The search for peace and quiet (e.g. for yoga).
- Art/architecture: Discovering contemporary artists, street art, etc.
- Vitamin 'sea': swimming, trying products from the sea.
- Sporting activity: water sports, kite flying, horse riding on the beach.
They talked about their stay and presented the activities they did at their followers